We built this for our own kids.

BackToYou started the way most honest things do — out of a quiet, familiar fear. Losing a child in a crowd, even for a few seconds, is every parent's nightmare. We looked at what was out there and saw a lot of clever gadgets for finding keys and luggage, but very little designed for the moment a small person is suddenly not next to you.

AirTags and trackers help you find things. They don't help a kind stranger help your child. We wanted something simpler: a soft little keychain that any phone can tap, that opens an instant page with a friendly hello and a way to reach you — no app, no account, no friction. Just one human helping another get home.

Our mission is small and specific. Make it as easy as possible for a good samaritan to reunite a lost child with their parent. No subscriptions. No tracking your kid's every move. No data we don't need. Just a gentle safety net, made by parents, for parents.